This project is about rethinking the supermarket and giving the customers inspiration for healthier meals. This is done by nudging customers to choose recipes on the app and from displays in the supermarket. By transforming the “Food Pyramid” made by Coop in the supermarket, customers learn how to rethink their meals so they get a healthier lifestyle.

The project consists of a visual identity, a concept video that briefly explains the idea. App design, a landing page, a report of all insights and research as well as a process video. 

The assignment was done with one of my classmates and we got 10 for the exam which was the final BA project.