Blue World Technologies is a company that designs, develops and manufactures methanol fuel cell systems for electric cars.
They want to improve the life for electric car owners but also try to get more people to replace their fossil car with an electric car and get a greener lifestyle.
I invented a sub-brand for Blue World technologies called Global. The platform is a tool for electric car owners. The point is to make it easier to have an electric car.
I have researched the market and conducted a survey of 50 electric car owners. The Survey has taught me what the Global website should contain to make their life easier with an electric car.
I created the visual identity of the sub-brand as well as a study of the target audience and a marketing report.