I created a visual identity for Medical Museion along with 3 of my study buddies. We were asked the following task:
How do we get more people to visit
and recognize Medical Museion?
we tried to solve the problem based on the following points:
- Redesign and define the museum and theirs visual identity
- Marketing strategy that makes more people discover the museum.
We created a video to catch people’s attention and show that it’s not just a boring museum but a lot more than that. The new identity is a lot more modern and updated, and hopefully it will attract more young people. We produced all the elements ourselves such as pictures, website-layout, videoes
the graphic materials.
The whole identity is built on the following working sentence:
Medical Museion is a living, tactile portal, which innovatively guides you through body and mind, focusing on the medical past, present and future